You CAN Write an Effective Email Opt-in Request
As you have learned in our on-going weekly customer trainings, asking for an opt-in by email is probably the least effective way to ask for an opt-in. Most people don’t open their emails, and the ones that do, only read the first few lines. The statistics on emails are discouraging, to say the least.
If you want to grab their attention, do it in the subject line. Most people DO read the subject line. So make it count! Here are a few examples of subject lines you could use:
- Do you want to be the first to know about_______________.
- Here is how to get the inside scoop on________________.
- Never miss a ___________ again!
- Get instant messages on what matters most to you!
Start with a Catchy Subject Line
Your subject line should let your email subscribers know that you want them to be a part of your inner circle, the cream of the crop, your most trusted followers. If you can do that, you’re in!
Keep the Message Short and Sweet
As I said before, people only read one or two lines of an email. So don’t make your message too long. It should get to the point quickly!
Here is an example:
“Your opinion matters to me, so I am asking you to join my inner circle of supporters. YOU will be the first to know by texting KEYWORD to 53445 or click here. (embed the email opt-in link here. If you don’t have yours let me know and I will send it to you.) Thank you for your valued support!”
Be sure to include the required message at the bottom, and remember it can be in very small text size >>> (no more than # msgs per month, data rates may apply, text HELP for help, and STOP to end.)
Use Pictures
It is said that a picture is worth a thousand words – it is true! Take a look!
Powerful right?
These are called memes. They can be used on social media, emails, flyers or anything you can imagine. If you don’t have two or three of these around, then you need to make them! We can also make them for you, order them here.
Rinse and Repeat
The opt-in request email should be sent frequently, on its own. Send this same email once a month. In addition, include an opt-in request at the bottom of ALL emails that you send out from now on. They say in marketing circles that it takes “7 touches” for something to stick. Your subscribers will need to see this is a part of what you are doing so they can trust it will be around for a while.
So emails CAN work as an effective opt-in tool, but it takes a little bit of “know how,” along with, persistence, and perseverance on your part. So give it a go, and let us know what happens! And again, if you need my help setting up your email campaign, just lt me know. I would be happy to review your email and give you feedback.
Good luck, and happy emailing!